Brave is a browse that blocks third-party ads and has been met with the lot of controversy ever since its release. Brave has recently given its users the ability to reverse at least some of the ad revenue lost by offering bitcoin micropayments that would be given at the end of each month.

The first cycle of this new program just ended about a week ago. Brave even published a step by step guide on how website owners can claim their share of the bitcoin.

Users Decide Who the Bitcoin Goes too

Brave has not shares how much publications can collect in Bitcoin, but The Wall Street Journal is currently at top of the list. There are roughly 8,000 users who use the browser and they visited over 820+ websites in a month. How it works is Brave lets users decide who receives these Bitcoin payouts at the end of each month. Users can decide if the sites they visit frequently receive a share of this Bitcoin payout and how much of the amount is given to each site at the end of the month.

Publishers who wish to receive the payment have to verify they own the website visited by Brave users. They do this by pasting a code provided by Brave into their website. The only step now is for Brave to start talking with publishers about getting the new system underway.

Considered Competitors or Partners with this New System?

Brave recently launched a webpage that guides publishers through the process of creating their own wallet so they can receive the funds allocated to them by users. This is part of the big push towards changing the way publishers will view the controversial browser in the future.

The firm did raise $4.5 million, but it also received a cease and desist letter from the Newspaper Association of America who recently renamed themselves as News Media Alliance. The letter was informal and didn’t seem to affect the firm’s decision to continue moving forward with the new system.

Brave is currently seeking to be at the front of publishers who lose revenue from people using ad-block services. They aren’t seeking a way to muscle out the money made publishers advertisements for these sites.

The reason Brave is moving forward with the new system is because there’s a demand from customers to deal with ads on websites. Websites can have often had intrusive ads which can disrupt their enjoyment of the site. Part of this reason is why so many users have move towards using ad-block services so they can continue to browse, but this in return hurts the revenue websites receive from advertisement.

Currently, only a couple of publishers have signed up for the new system.